Revolutionising dog nutrition with an algorithm.

Happets creates tailored dog food based on the answers that owners give to a few simple questions relating to their dog's age, gender, breed, eating preferences, pathologies, size and level of activity.

Leading brand of customised food for dogs.

Happets is a premium subscription service for customised pet food. It handles the entire fulfillment and delivery process from picking and packing the product samples to shipping them off to the home of the consumer.

Its underlying technology analyses a broad array of data using an algorithm and then turns that intelligence into specific nutrition instructions. This data-driven, custom-tailored approach gives veterinarians better insights and advice for shaping a dog's diet. It also helps the team provide a highly personalised treatment to each customer.

Happets belongs to Agrolimen, the Spanish holding specialised in consumer goods, with leading brands in food and pet food industries as well as quick service restaurants, including Gallina Blanca, and Affinity Petcare.

Happets logo
Smart list of orders

Using data to improve safety and efficiency

Happets has the potential to become a game-changer in the food industry, not only for the way they approach pet nutrition but also food manufacturing and development.

Improving the back office productivity

Our job was to optimise Happets' back office, which had been developed in-house, to encompass a wide variety of functions, many of which were interlinked. We added new functionalities related to the subscription model management, orders management, and customer service suppor mainly. We also maximised scalability in their back office, eliminated most manual data entries, and redesigned the platform so it could be more usable.

The result is a slick application that sports a massive data of dogs and nutritional information while allowing veterinarians to easily manage large amounts of personalised orders. Since we started working for Happets, clients have increased 81% while orders have rocketed 181% more.

Back office page

Fuelling growth with ecommerce performance optimisation

We carried an A/B testing to monitor the performance of the home and the checkout. This allowed us to optimise the user experience implementing new design features and custom functionalities resulting in an increased conversion rate.

Other functionalities incorporated included the user log in, profile, ingredient specifications, order tracking and promotions, among others.

Checkout optimised page

Order your dog's tailored menu in less than 60 seconds

Happets allows users to order and complete their checkout in a simple yet effective way. With just a few clicks, pet owners will receive their dog's custom menu for the next 30 days from the comfort of their homes.

Tailored menu for order

What people say

"Wondo: Acid Tango joined us to speed up the launch of new mobility services. It was a fast and efficient plug-and-play integration with our product and engineering team. Not only they managed to significantly reduce the time of development of new features, but also incorporated new best practices of design and development to our company."

"Acid Tango is our go-to technology partner for the latest knowledge and trends in product development. Having these specialists on board is of the utmost relevance for a startup, as they give us confidence that we are covered with what we need to know and implement today, and might need tomorrow."

"The Acid Tango squad has an outstanding level of commitment and their absolute integration with Synergie’s team has really added value. They aren’t just writing code for a requested feature, they’re part of the entire creative process and have helped us introduce new techniques and technologies to our codebase."

"Acid Tango has continually exceeded expectations, helping not just with the product redesign, optimizing user experience and user interaction, but with continuous monitoring and iterations. Their tech methodology and strong agile culture have profoundly impacted in our work routines. I particularly appreciate how proactive and dedicated the team has been."

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